Photo by Samantha Borges on Unsplash

A year ago, the events industry in Singapore all but collapsed under the strict social distancing measures introduced to fight the Covid-19 pandemic. Live events of all kinds had to be cancelled, and many events had to move to virtual platforms.

The recent relaxation of social distancing measures (up to 250 people can now attend a live event, subject to mask-wearing and pre-event testing) means that a number of live events can now resume, albeit in a curtailed form. …


Interacting with strangers is an integral part of UX research. Here are some tips for introverts who are just starting out.

Contrary to popular belief, introverts can excel at executing user interviews. Here are some pointers to get you started. (Photo by Alexandru Zdrobău on Unsplash)

Does calling up random people to screen them for user interviews give you palpitations?

Does the very thought of having to talk to a dozen strangers fill you with dread?

Do you feel depleted after each interview session?

Do you believe that these qualities make you unsuitable for user interviews?

Three years ago, my answer would have been a resounding ‘Yes’ to each question. I would have rather faced a cockroach than talk to someone I didn’t know.

Then…


Photo: Paul Hanaoka (via Unsplash)

Or, 5 ways to avoid self-sabotaging your next user research project

There are several unwritten rules in life. Don’t run with scissors. Don’t drink unidentified liquids. Don’t put your life savings in investments that seem too good to be true.

The same goes for user research. Don’t interrogate your user as if he’s a criminal suspect. Don’t shoot questions with the ferocity of a machine gun. Don’t confuse your user unnecessarily.

Not only is it painful to witness (or be party to) such transgressions, such malpractices can also skew research results and consequently cause your product to go off the…

Amy XH

Amy is loving life as a UX researcher. She thrives on coffee and Chopin.

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